· Product Strategy and Roadmap Development:
Define and execute the product strategy for EMI, DCC (VAS) and the YONO SBI Merchant App, aligned with business goals and market demands. Develop and maintain a comprehensive product roadmap, prioritizing features and enhancements based on customer feedback, market trends, and competitive analysis.
· Feature Definition and Development:
Collaborate with cross-functional teams including engineering, design, marketing, and sales to define product features and functionalities. Lead the end-to-end product development process, from concept ideation and requirements gathering to deployment and post-launch optimization.
· Stakeholder Management and Communication:
Serve as the primary point of contact for internal stakeholders (such as executives, sales teams, and customer support) and external partners (including merchants and payment processors). Communicate product updates, roadmap changes, and project milestones effectively to ensure alignment and support across all stakeholders.
· Market Analysis and Customer Insights:
Conduct market research, competitive analysis, and customer interviews to identify emerging trends, customer needs, and opportunities for product innovation. Utilize data-driven insights to make informed decisions and continuously improve product performance and customer satisfaction.
· Regulatory Compliance and Risk Management:
Stay abreast of regulatory requirements and industry standards related to payment processing, ensuring compliance and mitigating risks associated with product features and functionalities.
· Performance Monitoring and Optimization:
Define key performance indicators (KPIs) and metrics to monitor product performance, adoption rates, revenue growth, and customer engagement. Implement strategies for continuous improvement and optimization of product features based on data analysis and user feedback.